Holly Willoughby and Phillip Schofield have unveiled a new rose named after 'This Morning' at the Chelsea Flower Show.

Holly Willoughby and Phillip Schofield unveil the This Morning rose

Holly Willoughby and Phillip Schofield unveil the This Morning rose

The brunch time show's co-hosts headed to the annual London-based horticultural fair on Monday morning (21.05.18) to reveal the special pink flower, which is called This Morning, to mark the show's 30th anniversary, before heading back to Television Centre to present the programme.

Holly said: "It's a very beautiful rose, it smells lovely. I think it's one of the few plants I can take home and look after, it's Holly proof. I'm not very good in the garden. This is the rose for me.

"A bit like 'This Morning', having something like this is brings some sunshine into your life. It makes you smile every day, hopefully.

"Plus they're good for the bees and I can't wait for our 'This Morning' bees to have a taste. It will make our This Morning honey even sweeter, I'm sure!"

Phillip added: "We are very pleased and proud to name this rose 'This Morning'. The programme started in 1988.

"What I like about this rose, much like 'This Morning', I think they are indestructible.

"We're honoured to have a rose named after us at 'This Morning'.

"It's an iconic show to work on, and Chelsea Flower show is the quintessential flower show too, so what a perfect setting.

"It kicks off our 30th birthday celebrations in suitable style. What a fantastic privilege."

The show's gardener David Domoney selected the flower, which is said to be good for attracting bees.

He said: "What a marvellous way to celebrate such a significant milestone, for a show which has brought joy to the nation for thirty years. What a great success for ITV.

"The rose will carry the name 'This Morning' in perpetuity."

The 'This Morning' rose is expected to grow into a dense bush, and can suppress weeds.

Martin Frizell, the programme's editor, said: "Some viewers will be lucky enough to get their hands on the first batch of roses. We'll be giving more details on the show.

"We hope that the flower becomes a firm favourite in the garden, just like the show is on people's screens."