Sarah Harding is reportedly being "monitored" by producers "24/7" after she suffered a boozy meltdown in the 'Celebrity Big Brother' house earlier this week.

Sarah Harding

Sarah Harding

Bosses are said to be concerned for the former Girls Aloud singer's welfare and have asked for doctors and psychologists to be on hand to help her after she broke down in tears in the diary room because she relapsed and hit the bottle - despite vowing not to.

A spokesperson for Channel 5 told the Daily Star newspaper: "Big Brother constantly monitors housemates and their behaviour."

Sarah raised eyebrows over the weekend when she downed alcohol, pranced around in the pool in her bikini and then bit her fellow housemate Amelia Lily's leg.

She sobbed: "I didn't want to drink in here, for f***s sake! Now it's all ruined."

And it's not just the producers who are worried about the 35-year-old star's mental state and stress levels in the house as her co-stars have also expressed their concerns.

Brandi Glanville said after Sarah was put up for eviction by the VIPs: "I really like Sarah a lot. I'm concerned for her well-being. She's very fragile right now."

Speaking to bosses, Sarah - who has had several stints in rehab over the years - said through tears: "I have tried to stay positive and they ask me what's wrong and I tell them. I've had a headache for three days. I'm not used to being in an environment like this. I just don't feel like I belong here anymore."

But it looks like the blonde beauty's complaining is starting to wind some people up.

Jemma Lucy snipped: "Sarah chats s**t, man. She's so fake. How many times can someone complain about a headache."

Paul Danan added: "It all comes from insecurity. She's such an attention seeker."