In a new survey carried out by British toy brand Chad Valley to celebrate their new educational range PlaySmart, it's been found that amongst those polled, Noel Edmonds is the favourite children's television presenter, just ahead of Ant and Dec, Valerie Singleton, Chris Tarrant and Phillip Schofield.
Also on the list were Eamonn Andrew, John Craven, Pat Sharp, Floella Benjamin and the Really Wild Show's Michaela Strachan.
Other statistics found that 74% of British parents agree that television programmes can help a child enjoy learning, whilst a whopping 86% thought that children learn best when playing outside of the classroom. 49% said playing outside and inventing make-believe games helps children learn best, whilst 46% of parents would like to nurture their children's confidence, and 43% would like to nurture their offspring's problem solving.
Chatting about the results and the new range at Chad Valley, Brand Manager Jo Bradley said: "Like children's TV favourites Noel Edmonds, Pat Sharp and Michaela Strachan, Chad Valley really aims to spark children's imagination and support their learning through play. With 86 per cent of parents saying that their children learn best when playing outside the classroom, we hope that everything in the PlaySmart range will inspire every child at play time and aid their development too."
Children's TV presenter and PlaySmart ambassador Anna Williamson added: "It is so great to see the likes of Newsround's John Craven and Playschool's Floella Benjamin named as some of the UK's top children's TV presenters. So many of these presenters inspired the make-believe games I used to play when I was younger!
"Playing and learning to discover the world around you is such a vital part of growing up, and doing it whilst having fun is the aim of the game. PlaySmart by Chad Valley is a great way to get the whole family playing together and helping young ones to develop key skills from numeracy and literacy, through to creativity and hand-eye coordination, all in a home environment."
The research was carried out between the 10th and 13th of March this year, in a survey of 1,294 UK parents of children any age.
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