Producers fear Lady Colin Campbell may quit 'I'm A Celebrity... Get Me Out Of Here'.

Lady Colin Campbell

Lady Colin Campbell

The showrunners behind the ITV programme are reportedly worried the 66-year-old writer and socialite may leave the jungle after she slammed the viewers who voted her to take part in the Bushtucker trial 'Panic Pit'.

A source told The Sun newspaper: "Show bosses desperately fear Lady Colin is growing tired of being nominated and could throw in the towel. She's quickly emerged as one of the best characters of recent years. She's already proved she's worth her weight in gold as everybody's talking about her.

"But she doesn't suffer fools gladly and as soon as she thinks she's being made to look like a fool, she'll consider her place in the jungle very carefully. She's really divided opinion. They're trying everything to keep her in the jungle."

The celebrities have only been on screen for three episodes and yet, viewers have already seen Lady C turn down a challenge to win Dingo dollars for camp.

When the reward was not revealed to her before the beginning of the challenge, she said: "There is nothing in this world that would induce me to participate in something that is a complete injustice, I'm going back to camp."