George Shelley will keep flirting with Ferne McCann even though she's rumoured to have a new boyfriend.

George Shelley

George Shelley

The Union J singer was seen getting up close and personal with the former 'The Only Way is Essex' star when they competed on 'I'm A Celebrity... Get Me Out Of Here!' last year and, although she's thought to be in a relationship, he's adamant their close bond won't change at all.

Speaking at the National Television Awards last night (20.01.16), he exclusively told BANG Showbiz: "He's a very lucky guy to have Ferne. We were flirting together but we were never together. Don't think just because she has a boyfriend I'm not going to flirt with her."

The 22-year-old hunk may enjoy flirting with the reality TV star, 25, but he doesn't think they will ever progress into a couple because they see each other as "best mates."

He added: "We're so close, we're not in a relationship, we're not wanting a relationship, we're just mates."

But their friendship looks set to seep into business partners in coming months as the pair have hinted they have a few future collaborative projects coming up.

Ferne said: "Hopefully we can do more radio together. I'm up for it."

Meanwhile, George and Ferne were clearly on a high last night after 'I'm A Celebrity... Get Me Out of Here!' picked up the trophy for Best Entertainment Show at the glamorous event.