In PETA's new campaign, actress Alicia Silverstone bares all in a forest to promote her latest message- that she would rather strip off than wear wool.
Celebrity photographer Brian Bowen Smith is responsible for the poster, which proclaims, "I'd Rather Go Naked Than Wear Wool. Wear Vegan".
This ad is the most recent addition to PETA's iconic "I'd Rather Go Naked" series, which has highlighted what happens to the animals killed for clothing.
In a video interview with PETA, Silverstone informs viewers of the naked truth about wool: "[I]t's just so fast, the shearing process", she says. "[The sheep are] cut, they're harmed. They get very seriously wounded, and there's no care for them when they're wounded. It's just, 'Move on to the next'."
She's working with PETA to promote a #WoolFreeWinter. "Why not make that leap?" she asks. " Say, 'I'm never going to buy wool again'."
PETA - whose motto reads, in part, that "animals are not ours to wear" - has captured footage in several exposes which reveals the cruelty to sheep in the wool industry. Workers have been caught punching, kicking, and stomping on sheep, some of whom have died as a result of the abuse. When they're no longer useful to the wool industry, they're slaughtered.
Silverstone has supported PETA US since her role in Clueless and is part of a long list of celebrities - including Eva Mendes, Pink, Penélope Cruz, Lucy Watson, and Pamela Anderson - who have bared all to help PETA and its international affiliates promote kinder wardrobe choices.
For more information, please visit PETA.org.uk.