In PETA's new campaign, actress Alicia Silverstone bares all in a forest to promote her latest message- that she would rather strip off than wear wool.

Alicia Silverstone (Credit: Famous)

Alicia Silverstone (Credit: Famous)

Celebrity photographer Brian Bowen Smith is responsible for the poster, which proclaims, "I'd Rather Go Naked Than Wear Wool. Wear Vegan".

This ad is the most recent addition to PETA's iconic "I'd Rather Go Naked" series, which has highlighted what happens to the animals killed for clothing.

Alicia Silverstone's PETA advert
Alicia Silverstone's PETA advert

In a video interview with PETA, Silverstone informs viewers of the naked truth about wool: "[I]t's just so fast, the shearing process", she says. "[The sheep are] cut, they're harmed. They get very seriously wounded, and there's no care for them when they're wounded. It's just, 'Move on to the next'."

She's working with PETA to promote a #WoolFreeWinter. "Why not make that leap?" she asks. " Say, 'I'm never going to buy wool again'."

PETA - whose motto reads, in part, that "animals are not ours to wear" - has captured footage in several exposes which reveals the cruelty to sheep in the wool industry. Workers have been caught punching, kicking, and stomping on sheep, some of whom have died as a result of the abuse. When they're no longer useful to the wool industry, they're slaughtered.

Silverstone has supported PETA US since her role in Clueless and is part of a long list of celebrities - including Eva Mendes, Pink, Penélope Cruz, Lucy Watson, and Pamela Anderson - who have bared all to help PETA and its international affiliates promote kinder wardrobe choices.

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  1. by Amy Donovan 22nd Nov 2016 20:10

    Good for Alicia. This is a beautiful ad with an important message: wool is cruel. Synthetic and other cruelty-free fibers are more durable, better in wet weather, and will make you feel extra warm and fuzzy because you're not contributing to animal abuse.

  2. by Mooninnorfolk 22nd Nov 2016 20:16

    Alicia is as beautiful on the inside as she is on the outside. Good her for bringing attention to this serious issue.

  3. by Lucy_P 22nd Nov 2016 20:17

    Great ad! I've seen the videos from inside wool shearing sheds and it is chilling: Sheep being slammed to the ground, sliced open and crudely stitched up with no painkillers, frustrated workers standing on the animals' heads, and more. I'll choose humane ways to keep warm this winter!

  4. by Kim Marie 22nd Nov 2016 20:21

    I completely agree with Alicia. I stay warm and stylish all winter long in plush fabrics that don't inflict pain and suffering on animals.

  5. by Paula Renee 22nd Nov 2016 20:30

    Love Alicia and love this ad. People with allergies to wool have been using cotton, cotton flannel, polyester fleece, Tencel, synthetic shearling, and other animal-friendly fibers for years. Vegan wool is easy to find, and it will keep you warm and cozy without contributing to cruelty.

  6. by Heather Moore 22nd Nov 2016 20:34

    Good for her. It’s a great ad and will hopefully open some eyes about wool production. No one needs wool—except sheep. People can wear humane fabrics like cotton, linen, nylon, rayon, pleather, and polyester.

  7. by FashionFan 23rd Nov 2016 16:13

    Wear wool! As if! I have to give her snaps for her courageous fashion efforts.