With Veganuary now in full-swing, Asda has announced the launch of a NEW vegan food to go range, enabling those taking part in Veganuary or following a plant based lifestyle to enjoy tasty meal options whenever, wherever. Fully accredited by the Vegan Society, the range spans lunchtime staples.
Hummus and Falafel Sandwich
With three and a half times as many vegans now than a decade ago*, Asda’s new vegan lunchtime products aim to fill a gap in the market for great value, tasty on-the-go options for those living a nose to the grindstone lifestyle.
With each product priced at just £2.50, the range is one of the cheapest vegan food to go options available on the market, providing a quality, value lunch for those following a plant-based diet.
Asda’s new range of vegan products includes:
- Onion Bhaji Wrap, £2.50
- Falafel and Houmous Sandwich, £2.50
- Mexican Bean & Rice Salad, £2.50
Andrew Johnston, Asda Innovations Chef, comments: “With more and more customers going vegan, we’ve introduced a range which not only answer the dietary needs of the nation, but that also turn favourite foods in vegan-friendly, on-the-go options.
“From onion bhajis – one of the top-selling snacks in the UK – to a light Mexican bean salad, our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite.”
In addition to the vegan food to go range, Asda has further expanded its plant-based repertoire with the introduction of its first Vegan Cheddar Cheese (£2.00), ensuring the nation’s favourite sandwich filler and cracker topper can be enjoyed by all.
Andrew continues, “With a greater demand for vegan-friendly versions of everyday popular items, this year will see Asda expand its vegan repertoire even more, with innovative, delicious products in the pipeline for launch throughout 2018.”