David Haye, heavyweight-boxing champion shows he is both kind and strong in this new PETA campaign, which focuses on the power of a vegan diet in sport.
Haye speaks openly about the changes to his performance in the ring since giving up meat in this exclusive video.
"I've put on good lean muscle, feel strong, healthy, no injuries". He explains how he made the switch to vegan after watching the documentary Earthlings, which "kind of hit home about …the unnecessary amounts of killing of animals".
He also experienced some positive changes after leaving meat, dairy and eggs off his late;
"I felt healthier, I felt cleaner, lighter… I woke up brighter in the mornings, fresher". He says that before going vegan, he wanted to "crash out and go to sleep" after a meal, but now when he eats, he feels "more awake and perked up".
PETA - whose motto reads, in part, "animals are not ours to eat" - says that compared to meat-eaters, vegans are less likely to suffer from heart disease, strokes, diabetes, cancer and obesity. Each person who goes vegan saves approximately 100 animals every year from relentless suffering and death. PETA's free vegan starter kit is available on their website.
For more information, please visit PETA.org.uk.