The lead guitarist of The Vamps- James McVey, shows that compassion is just as high on his list of priorities as his career. He recently starred in his second PETA campaign to promote kindness to animals which can be achieved by eating meat free meals.

James McVey for PETA

James McVey for PETA

In the advert, he says that 'chicks dig vegetarians' and notes that eating plant based foods is one way you can reduce animal suffering. He said; "There are tons of ways that we can all help animals, and I think number one should be keeping them off our plate".

In this exclusive video with PETA, he reminds us that smart and sensitive creates like chickens don't belong on our plates any more than puppies do; "Chickens are intelligent animals, just like dogs and cats. … [T]hey're not animals that should be used for nuggets or drumsticks."

As well as helping to prevent suffering and save the lives of countless animals- going veggie also helps to lower the risk of heart disease, cancer and obesity and massively reduces a person's carbon footprint. That's why McVey and PETA - whose motto reads, in part, that "animals are not ours to abuse in any way" - encourage everyone to order a free vegetarian/vegan starter kit today.

In McVey's first PETA campaign- he promoted the adoption of homeless animals and is among good company- as celebrities like Vivienne Westwood, Sir Paul McCartney, John Bishop, Joss Stone, Lucy Watson, and many more have teamed up with PETA to promote meat-free meals.

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