The new high tech exhibit lets visitors learn about animals without inflicting any harm on them.
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There is such a public outcry when exhibits exploit live animals. The Sea Life London Aquarium has collaborated with the BBC on "Frozen Planet: Face to Face". This is London's first-ever augmented-reality display.
The new addition lets visitors interact with the virtual reality animals, which include polar bears and an orca. Much to everyone's delight- no harm comes to any of the animals featured in the show.
PETA has awarded the BBC Earth and the London aquarium the 'Proggy Award' for progress. This accolade acknowledges animal friendly achievements in commerce and culture.
"The SEA LIFE London Aquarium is diving into the future with cutting-edge technology that inspires young people to take an interest in animals without exploiting sea life", says PETA Director Mimi Bekhechi. "This immersive augmented-reality experience ushers in a new wave of kindness and demonstrates that aquaria no longer need to imprison fish, or other aquatic animals for human entertainment."
PETA - whose motto reads, in part, that "animals are not ours to use for entertainment" says that not even the largest of tanks can provide the type of environment that fish need in order to live a happy existence.
Fish are meant to swim in large bodies of water- not tanks. They are intelligent creatures, can recognise other animals and sustain complex relationships with one another.
When in tanks, fish cannot escape from loud noises, flashing from visitor cameras and are often housed with other fish they are not compatible with.
Many fish in aquaria show signs of psychological distress and swim around in endless circles as a result.
For more information, please visit PETA.org.uk.
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