As we are now in World Vegan Month, PETA is trying to tackle the misconceptions around vegan meals with a new billboard in Wolverhampton. The board shows a child with a carton of soya milk next to the words "Extremist? Going vegan can be as simple as replacing cows' milk with soya milk. For your health and for animals, try vegan".
"Extremist? Going vegan can be as simple as replacing cows' milk with soya milk. For your health and for animals, try vegan"
PETA plans to roll this across the UK and the concept for the board was created after the proposal of a law in Italy that would imprison parents who give their children plant based meals.
"This World Vegan Month, PETA is reminding parents that there's nothing extreme about providing children with balanced, healthy meals of fruits, veggies, nuts, grains, and beans such as soya", says PETA Director Elisa Allen. "What's truly extreme is killing animals simply for the sake of an unhealthy meal."
PETA - whose motto reads, in part, "animals are not ours to eat or abuse in any other way" - reminds us that dairy products are now the most-avoided type of food in the UK, sales of plant-based milks are on the rise.
Plant-based milks contain none of the cholesterol of cows' milk, which clogs arteries and people who don't drink cows' milk have a reduced risk of developing heart disease, diabetes, and cancer, among other ailments.
Plant based meals also reduce the consumer's carbon footprint and spares animals from suffering, unhappiness and death.
If we look at cows on dairy farms, for instance- they frequently suffer from painful mastitis because of their unnaturally overgrown udders. When their bodies become spent after a lifetime of being forcibly impregnated, they are sent to slaughter to create products for human consumption.
For more information, please visit PETA.org.uk.
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