A focus group was asked to test the new product "Barker's Farmhouse Milk". The taste test started off well, with people commenting on the whiteness of the drink and the creaminess of its taste.
However, things took a turn when the tasters were told they were drinking 'dog's milk' with one woman exclaiming "Would you ever drink that madness?"
The video by PETA is of course a prank but it encourages the question "dogs' milk, cats' milk, rats' milk, cows' milk - what's the difference?"
" Humans are the only species on the planet that drinks another animal's milk, and cows' milk is no more natural for us than dogs' milk", says PETA Director Elisa Allen. "When it comes to drinking milk past breastfeeding age, plant-based is best."
Create agency Don't Panic teamed up with PETA for the new campaign which actually used soya milk- not dog's milk for the people doing the taste tests.
Plant based milks come in a number of varieties- soya, coconut, almonds, oats, hemp. They all have one major difference- they don't contain any of the artery-clogging animal fat and cholesterol of cows' milk. Milk from cows often contains traces of pus and bacteria from cows' infected udders too. As well as avoiding all of these things- plant-based milks spare cows a lifetime of being forcibly impregnated until their bodies give out and they're slaughtered for cheap meat.
For more information, please visit PETA.org.uk.