Yesterday, PETA announced the winners of PETA's Vegan Food Awards.
Starbucks Kale, Jalapeño And Slaw Wrap
This is the fifth year of the PETA 2017 Vegan Food Awards, when PETA celebrates some of the hottest new vegan products. The annual awards celebrate the growing variety and availability of vegan specialty products, and recognises the companies which are delivering for this growing customer group.
Demand for vegan food has never been greater as more and more people turn to plant-based meals for their health, the environment, and animals. From high-end to the high street, varied and exciting vegan options are popping up everywhere.
In 2017, a huge number of major supermarkets, food companies, and restaurants have embraced plant-based eating by releasing new vegan products, menu items, and even whole ranges free of animal-based ingredients. Google searches for “vegan” have increased by 380 per cent in the last five years.
Starbucks won ‘Best Sandwich’ category, for the Starbucks Kale, Jalapeño, and Slaw Wrap.
The winning product consists of crushed corn, kale, jalapeño bites, mixed with a California-inspired raw ‘slaw, with spinach and a hot chilli jam, surrounded by a plain tortilla wrap. The wrap can be enjoyed both hot and cold, and launched in UK stores on 4th May 2017 – it has been positively received by all customers – vegan or not!
Alex Whittle, senior manager product innovation for food, Starbucks Europe, Middle East and Africa, said “We are delighted to have won the Best Sandwich award at PETA’s 2017 Vegan Food Awards for our delicious Kale, Jalapeño and Slaw Wrap. We will continue to develop vegan options for our customers, and we recently introduced our tasty new Five Grain Porridge and smoothie bowls for autumn.”