William Shakespeare fans around the globe will mark the 400th anniversary of his death on 23rd April 2016.
Downton Abbey actor Peter Egan proves in this video for PETA just how pertinent Shakespeare's words are now.
Egan, who is a vegan, recites a passage from Henry VI over footage from a modern-day dairy farm:
Thou never didst them wrong, nor no man wrong;
And as the butcher takes away the calf
And binds the wretch, and beats it when it strays,
Bearing it to the bloody slaughter-house,
Even so remorseless have they born him hence;
And as the dam runs lowing up and down,
Looking the way her harmless young one went,
And can do nought but wail her darling's loss.
"William Shakespeare wrote these words more than 400 years ago," says Egan in the video, "but to this day, mother and baby cows continue to be torn apart and killed. You can help them today simply by choosing vegan meals."
Shakespeare wrote of now a mother cow cried out for her baby for days after it was taken from her.
Cows are pregnant for nine months, just like human females are- but the big difference is- a calf is stolen from her mother merely hours after it is born.
Most female calves have the same lives as their mothers- artificial insemination year after year until their bodes can't take any more. They are then slaughtered for cheap meat.
PETA - whose motto reads, in part, that "animals are not ours to eat" - reminds consumers that plant based milks don't harm animals and have none of the fat or cholesterol that's contained within cow's milk.
PETA offers a free vegan starter kit on its website.
For more information, please visit PETA.org.uk.