After the PETA US and PETA Asia expose that showed workers in China pin down geese and rip their feathers out while they struggled and screamed, several high-street shops have made the decision to remove down from their shelves.
The chains include; Topshop, Whistles, Miss Selfridge, Warehouse and White Stuff who will no longer stock down items.
PETA - whose motto reads, in part, that "animals are not ours to wear" - has also received down-free pledges from Hobbs, Dr Martens, Oasis, Primark, Wallis, Boohoo, and ASOS (own brand).
"Just as they did with cruelly obtained angora wool, forward-thinking fashion brands are jumping to meet the demands of today's compassionate consumers, who want nothing to do with an industry that rips out live birds' feathers", says PETA Senior Manager of Corporate Projects Yvonne Taylor. "PETA will continue to work with retailers across the UK to ditch feathers in favour of natural or high-tech synthetic fillers that are hypoallergenic, warm, eco-friendly and infinitely kinder to birds."
The fur farms in the expose supposedly have associations with retail suppliers that have the Responsible Down Standard (RDS) certification, which prohibits live plucking of geese. This inevitably raises concerns about how legitimate the RDS certification actually is.
The down industry also reportedly offers support for the producers of foie gras. This is made by forcing tubes down the throats of geese and ducks before pumping grain into their stomachs until their livers become enlarged and diseased. The feathers of many of the birds on foie gras farms are sold for down- hence the connection.
Lucy Watson recently starred in a new PETA campaign promoting "Comfort Without Cruelty" with feather-free bedding and apparel.
For more information, please visit PETA.org.uk.