From January 8th, there will be a brand-new range of plant-based meals, sourdough pizzas, and flavour-packed wraps, sandwiches and salads available on Britain’s high streets, thanks to the self-confessed plant-pusher and pioneering chef, Derek Sarno.
Derek has partnered with Tesco to create Wicked Kitchen - a 20-strong range of irresistible meals that have all the punch, crunch and zing to satisfy hungry bellies and demanding vegan taste buds. From carrot pastrami-spiced wraps to Wicked Teriyaki Noodles, and Kung Fu Bowl to Caponata Sourdough Pizza, this is the healthy, vibrant, flavour-packed range of convenience foods that vegans, vegetarians and those wishing to increase their plant intake have long been waiting for!
Derek, formerly the senior global chef at Whole Foods Market, has big plans for the UK vegan market and says he wants to make it easier than ever for people to eat more plants.
He says: ‘For too long, vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly please. Wicked Kitchen plans to change all that. My aim from the start was to create recipes that were 80% healthy and 20% wicked - recipes that would delight vegans and give them the options they craved, whilst also attracting meat-eaters and encouraging them to try plant-based foods. The flavours are well-balanced and layered with bold, intense, delicious flavours so that Wicked Kitchen can help even more people transition to a plant-based diet, as well as satiating the needs and wants of vegans.’
With the number of vegans in the UK rising exponentially, and a third of the population identifying as flexitarian, Tesco has recognised the time is right to significantly expand its plant-based range, and take it from a niche market right into the middle of the mainstream.
The Wicked Kitchen range will be launched in 600 stores nationwide on 8th January.
The full range:
Sandwiches & Wraps Ready Meals
* Spicy Frijoles Wrap * Muay Thai Curry
* Carrot Pastrami-Spiced Wrap * Nana’s Mushroom Bolognese
* Smashin’ Pumpkin Falafel Sandwich * Wicked Teriyaki Noodles
* Hoi Sin Mushroom Wrap * Naked Burrito
* Sweet Potato Pakora Wrap * Veggie Pasta and Amazeballs
* Fiery Tofu & Slaw Sandwich * BBQ Beans and Mash
* Potato Chana Masala
* BBQ Butternut Mac
* Curried Cauli Onion Bhaji
* Rainbow Curry Bowl Pizzas
* Kung Fu Bowl * Caponata Sourdough Pizza
* Moroccan-Inspired Bowl * BBQ Mushroom Sourdough Pizza
Tagged in Vegan