Brits Avoid Honeymoon Hanky Panky - page 2

19 March 2008

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For eight out of ten honeymooning couples, the destination is a mutual decision. However, bucking the trend are Scottish ladies who prefer to be surprised by their husbands with the honeymoon destination, this is in contrast to brides from the Republic of Ireland – only 7% would let their husbands choose where they spend their precious holiday.

Second Honeymoons

Of the 1,033 respondents, 83% of married couples would jump at the chance to relive their first holiday as a married couple and enjoy a second honeymoon. It is the 65+ age group who were the least likely to go away again, with 38% not looking to relive their honeymoon. For second honeymooners – combination holidays proved much more popular, with a third looking to enjoy both beach and an activity. Over half (56%) would elect to leave the kids at home to enjoy their second honeymoon as a couple – whilst a fifth would like to enjoy their honeymoon as a family.

High street beats online

The high street travel agent is the most popular destination for romantic couples when booking their honeymoon. Over a third (38%) of honeymooners booked their trip via a high street travel agent – the most common method for booking a honeymoon reflecting the desire for personal contact. This was followed by a quarter (25%) who booked online, 23% who booked over the phone and 14% who left it to someone else to book it all for them.

“At MSC Cruises we’re working to ensure that we offer a holiday solution for everyone. This research is helping us further understand the needs of our customers and we can see that increasingly newlyweds are looking for different holidays, with 55% looking for something more than the traditional honeymoon. To meet this need we have launched not only a wedding service, but also a honeymoon one so that couples can enjoy warm Mediterranean hospitality on board our ships, alongside the fantastic scenery of a cruise that travels through beautiful destinations.” Commented Claudia Baino, Managing Director, MSC Cruises UK & Ireland

Further Key Findings:

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