According to a new survey by Bluebella, more than half of couples don't have sex when they retire to their hotel room after getting hitched. So what's the reason for going against tradition? Many blame too much booze or exhaustion from their big day.

Sex on Female First

Sex on Female First

A third wait to have morning sex as they want the moment to be special and not let anything like tiredness or drink get in the way.

9% wait a whole 48 hours before having sex for the first time as man and wife. Only 2% of marriages are not consummated in the first week and 1% never have sex as some couples row and don't reconcile.

Men and women differ over why they don't make love on their wedding night.

Women say the main reason for their sexless wedding night was down to tiredness, however men confess they drank too much and wanted to string out the celebrations for as long as possible with their friends.

Of the couples who did have sex after saying 'I do'- 84% confessed it did meet their expectations. So what's to be said of the other 16%? Sadly- their wedding night relations were a disappointment because they had sex simply because it was expected of them.

Nearly 90% of brides buy special lingerie for their wedding night, which are different from the lingerie they were married in.

Bluebella chief executive Emily Bendell said: "It's good to see that so many couples are saying 'I don't' to wedding night sex.

"Couples are under so much pressure these days to have a 'perfect day' that it is refreshing that so many are defying expected norms and doing exactly what they want. If that means saving the 'wedding night' until they can really enjoy it, then why not?

"It is great to see that so many brides are switching lingerie on their wedding day, too. For some brides that means wearing contour lingerie so they look amazing in their wedding dress and then something a little more provocative later.

"Bridal lingerie has evolved from the traditional to beautifully fashion inspired collections for today's bride.

Bluebella.com is one of Britain's fastest-growing lingerie brands with annual sales tripling £3.7 million.


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