More than 9 million players spend over three hours playing Candy Crush Saga every day.
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Alex Dale, a senior executive at the app recently revealed that a huge number of users spend between three to six hours or more playing the online puzzle game and confessed that one user spent $2,600 (£2,050) in a single day buying accessories in the game.
Despite the new findings, Dale said he doesn't think there's any problem with addiction to the game.
He said: ''Among 270 million players we have between two and three contacts a month from people concerned about having spent too much money or time on the game.
''It is a very, very small number who spend or play at high levels. When we speak with to them they say they are happy with what they are doing.''