An irate father stormed out of a sweet shop after being offended by an X-rated display next to the till.

Sweets

Sweets

The unnamed dad took his 10-year-old daughter to Kingdom of Sweets in Cardiff where he was offended by the display of sex-themed confectionery.

The adult treats featured penis-shaped lollipops and 'jelly super-sperms' that were put on full view in front of customers of all ages.

The dad said: "It was inappropriate. I’d expect it in an Ann Summers, which is fine.

"I’m not prudish at all but I didn’t expect that in somewhere where you’d take children.

"On the high street in the capital city it’s not on. Maybe in a distinctly adults-only section, tucked away somewhere, but no – it was right next to the till.

"My daughter went: 'I know what that is' because she’s 10.

"We’ve spoken to her about certain things, she’s not completely naive, but I just don’t think that should be put in front of children on the high street in the middle of Cardiff."