On the Beach are celebrating National Bikini Day by promoting body positivity with women across the UK.
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To mark the occasion, the travel retailer has launched the #ThisBikiniCan campaign which aims to instill confidence in swimmers by encouraging women across the UK to post unedited pictures of themselves in their bikinis to promote body positivity.
The campaign is backed by the likes of Felicity Hayward, Andrea McClean and Gemma Collins.
Felicity Hayward, founder of Self Love Brings Beauty said ''I will always stand by the fact that I believe the perfect body does not exist, as there are no two humans on this planet that are the same so you have to aspire to be the best version of yourself, not someone else.
''I would love this message to be told even more so on #NationalBikiniDay as all bodies deserve to be seen and everybody deserves self-love.''
Tagged in Gemma Collins