Crayola has announced a new range of crayons to represent 40 different skin tones.



The 'Colours of the World' set has been launched to ''reflect the full spectrum of human complexions'' and allow ''every child to creatively and accurately colour themselves''.

The range, which is being sold exclusively in the U.S., contains a variety of light to dark shades for children to choose from.

Crayola CEO Rich Weurthele said: ''With the world growing more diverse than ever before, Crayola hopes our new Colours of the World crayons will increase representation and foster a greater sense of belonging and acceptance.

''We want the new Colours of the World crayons to advance inclusion within creativity and impact how kids express themselves.''

The company worked with skin tone expert Victor Casale to develop the new crayons, and he was ''thrilled'' to be involved as he knows how it feels to not be ''recognised''.