A pet hamster will only eat cheese from Waitrose.
Hamster
The rodent, named Toffee, has developed a taste for the finer things in life after being given a sample of the snack from the upmarket store.
His owner Jo Le Page says he now turns his nose up at any other cheesy treat - although he only gets it on rare occasions.
She said: "I know hamsters aren’t supposed to eat much dairy, but a little now and again is fine.
"But after he had some from Waitrose, he turned up his nose at Iceland and Co-op cheese."
Le Page revealed that Toffee gobbled up the cheese that was brought for his birthday earlier this year.
She explained: "People find it hilarious when I tell them. He lives a pampered life so he’ll probably live a long time."