Kapten ride-hailing app has pranked Brits with hidden charges in a bid to call out businesses who conceal taxes.
Bizarre on Female First
The brand new app recently set up a stall in London's Spitalfields Market, advertising items on sale for just 50p, however, customers eager to pick up a bargain were met with an unpleasant surprise when they were charged a whole host of unexpected costs alongside their goods.
Rigged with hidden cameras to capture their confused, bemused and sometimes furious reactions, customers at the stall were given a range of excuses by Kapten's market trader for the sudden hike in prices for their goods.
One customer said: ''Everywhere you go at the moment there's always a hidden extra.''
Another added: ''Why is the customer paying for your trading costs?!''
Mariusz Zabrocki, London General Manager of Kapten, said in a statement: ''Kapten's mission is to be the most transparent ride-hailing app in the city. Through opening a typical London market stall, we wanted to show Londoners the absurdity of existing ride-hailing app pricing and highlight the unfairness of extra costs. Kapten customers know exactly what they'll be paying for their journey upfront - no hidden charges, no nasty surprises.''
Kapten offers a fixed-price guarantee on rides so contrary to other private-hire services, customers always know the exact price before they ride.
To find out more, head to www.Kapten.com