A man broke a world record for eating nearly 15 ounces of Marmite in one minute.
Marmite
Billy 'Bilnasty' Cowley chowed down on 14.8 ounces of the famously divisive snack in Pretoria, South Africa to claim a Guinness World Record.
Cowley vowed to make his life more exciting after surviving skin cancer 13 years ago which led him on a quest for the world record.
He had spent months preparing for the record attempt but disaster nearly struck when the Marmite became trapped in his throat.
Cowley told Mareola Media: "At one stage I took a big bite and then it got stuck in my throat.
"I thought I was not going to make it and almost started getting nauseous."