A woman earns $70 an hour for cuddles.
Sarah Sin, from Adelaide, Australia, runs a business giving lonely people across the country a tight squeeze, though she is adament that her job doesn't involve anything of a sexual nature.
She told Australia's 7 News: ''When they come here it's like they're seeing a friend.
''They can get those cuddles and it induces those happy hormones and that's it - that's their recharge for a week.
''We all want intimacy ... we all want connection at the end of the day...and to me there's nothing wrong with reaching out.''