Instagram is one of the biggest social media platforms today. It has over a billion active monthly users at present which speaks volumes of its popularity and relevancy. The purpose these users have, vary greatly. Some use Instagram for pastime while some have hopes of achieving fame. Many people have successfully done the latter and have massive fan-followings today. These users with celeb-like statuses are called Influencers. The number and the influence of these figures are increasing day-by-day. People follow them for updates on their lives or product suggestions and even tips & lessons in their respective fields. Here are some of the best Instagram influencers you should be following this year. This list only includes those who grew to fame through the internet or use it as their major platform. Already popular celebrities who later joined Instagram are excluded.

Kylie Jenner

Kylie Jenner

1. Kylie Jenner

While it can be argued that Kylie Jenner had already been popular before joining Instagram, she is one of the few celebs who use the platform more than just casually. A member of the Kardashian family, she started her mainstream career on the show Keeping Up With The Kardashians. Since then she has created clothing & jewellery lines and has a cosmetic line of her own called Kylie Cosmetic. Following her will not only give you an insight into her lifestyle but information on her products as well. With over 200 million followers, she is one of the most followed influencers online. Unlike this many influencers prefer to increase their Instagram followers count by buying them from legit sites available online.

 2.  James Charles

James Charles is one of the most popular and influential internet personalities today. He has solidified his name in the online fashion & beauty industry as an icon. He is successfully active across multiple platforms including Instagram, YouTube, and TikTok. He has over 23 million subscribers on YouTube and 28 million followers on TikTok. On Instagram, the number is nearly 24 million. He is the best account you can follow for news, tips, and everything related to beauty & makeup.

3. Amanda Cerny

Amanda Cerny started her career with modeling but rose to true fame through the video clip sharing platform Vine. With over 4 million followers, she was one of the most popular users on the platform. When Vine shut down, Amanda shifted her complete focus towards YouTube and Instagram. She has over 2 million YouTube subscribers but her real following can be seen on Instagram. She has over 25 million followers and it is still growing.

 4. Jamie Oliver

Instagram has its fair share of foodies and honestly who doesn't love food? The platform is home to many popular accounts related to food. Not only do they provide recipes and lessons but also have their own personalities which attract people. Jamie Oliver is one such talented and likable personality. A chef and a restaurateur by profession, Jamie has been professionally cooking since 2006. He has won many awards and has had numerous TV shows of his own. He has over 8 million followers on Instagram.

 5. Zach King

Zach King is another name who initially gained fame through Vine. He was known for his signature videos that were edited with angles and illusions to look like magic. He has shifted to YouTube and TikTok since then and has a great fan following over Instagram. He is the third most followed TikToker and has 23.9 followers on IG. His account is perfect for pastime where you can watch entertaining and creative videos.

 6. Lilly Singh

Lilly Singh is one of the most popular YouTubers having made appearances in mainstream media many times. She has been making YouTube videos since 2010 under the alias of IISuperwomanII. She has nearly 15 million YouTube subscribers and 10 million people follow her on Instagram. Her content is a mix of Vlogging and comedy skits. She regularly posts these on her Instagram that you can follow.

 7. Murad Osmann

Murad Osmann is an incredibly popular photographer and the person behind the famous " Follow Me " series. The series included photos of his girlfriend leading him by his hand, clicked at many locations around the globe. After years, many users still follow the trend. Regardless, his account is the best option for those interested in photography content. He has 3.9 million followers and actively posts new content.

 8. Aimee Song

Aimee Song is a fashion designer by profession, a fashion blogger on the side and one of the best fashion influencer on Instagram from years. She has been extremely successful in the field being a fashion ambassador for Chloé, Giorgio Armani Beauty, Dior, and Revolve.  She has also partnered with brands like True Religion, Biossance, and Levi’s. Her blog is successful as well with over 2 million reads per month. She is followed by 5.6 million users on Instagram. For everything related to style and fashion, Aime Song is your go-to.

 9. Michelle Lewin

Michelle Lewin is a perfect success story. Born in Venezuela, Michelle had a tough life growing up. Her stepfather abandoned the family and she had to work with her mother to make a living. She turned her life around slowly as she started working out and found success in some fitness & bodybuilding competitions. Slowly she ventured into modeling and ended up being featured in multiple magazines including Playboy. Today she has over 13.4 million Instagram followers on her account where she posts workouts, exercises, and diet plans.

 10. Jen Selter

Jen Selter is a fashion model who rose to fame through Instagram. Born as Jennifer Selter, she goes by the short name Jen and has made a career out of her Insta account. She has appeared in magazines, endorsements and also works as an online & offline fitness trainer. She is one of the most popular fitness models on Instagram with 12.6 million followers. She regularly posts workout videos and various fitness tips through her account.

Instagram has rapidly grown in a decade of its existence. Its visual content-based interface is easy and convenient for users. Not to mention the number of popular personalities that prefer it as their primary platform to connect with their fans. You can not only keep up with what's going on with them but also learn new things they offer in different niches. These were 10 of the most popular Instagram influencers that you can look up to for that purpose.