Gwyneth Paltrow has replaced Elizabeth Hurley as the face of Estee Lauder. The Hollywood beauty has signed a £15million contract with the beauty giants to promote their Pleasures perfume.The stunning actress, who has already been photographed for ads by Mario Testino, said: "Years ago, endorsing a product was considered something an actress shouldn't do. Now it's almost like a status symbol"Elizabeth - who will continue to be an Estee Lauder 'spokesmodel' - is said to have been dropped from the Pleasures campaign because Gwyneth was "more sexy"A company spokeswoman admitted: "Estee Lauder wanted to vamp up its image and make it more sexy. Gwyneth Paltrow is new and a bit more exciting"Elizabeth, who has modelled for the cosmetics firm since 1995, recently confessed she can no longer get away with her trademark revealing outfits since she turned 40, saying: "I'm never again going to sit eating lunch on a boat in just a skimpy bikini I just don't feel comfortable doing that any more"Meanwhile, Gwyneth's husband, Chris Martin, has fuelled speculation she may be pregnant with their second child. When asked about the recent baby rumours at the MTV Europe Awards, the Coldplay frontman mysteriously said: "I can't tell you about Gwyneth, you know that she'd kill me"

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