The Duke and Duchess of Cambridge have changed the name of their Instagram profile.

The Duke and Duchess of Cambridge

The Duke and Duchess of Cambridge

For the past six years, they have been using @KensingtonRoyal but they’ve now switched it to the more personal @Dukeandduchessofcambridge.

The old Instagram username has now become a private account, with the message, "Visit @DukeandDuchessofCambridge for official account" taking users to their new page.

For now, their official Twitter username remains the same, @KensingtonRoyal, featuring the same nod to their official royal residence, Kensington Palace.

Prince William and Duchess Catherine have been on a major overhaul of their social media accounts recently as they announced they are launching a YouTube channel.

The couple – who recently celebrated a decade of marriage – announced the news in a video posted to their social media channels, which was accompanied by the message: "Welcome to our official YouTube channel!"

In the clip taken at their family home in Norfolk, the couple are joined by their children Prince George, seven, Princess Charlotte, six, and Prince Louis, three.

The video was accompanied by a message which read: "Thank you to everyone for the kind messages on our wedding anniversary. We are enormously grateful for the 10 years of support we have received in our lives as a family. W & C. (sic)"

The clip begins with William and Catherine – who was known as Kate Middleton before her wedding – sat at home together before he turns to her and says: "We need to be careful what we say now because these guys are filming everything."

It then goes into a compilation of the various royal engagements the couple have carried out over the years.

One particularly amusing clip is from this year’s St Patrick’s Day message, which sees Catherine turn to William and quip: "You don't need to roll your Rs."

The channel already has 277,000 subscribers.