Khloe Kardashian's 'Good American' ad campaign has been banned from TV following claims that it is "too sexy".

Khloe Kardashian

Khloe Kardashian

The 37-year-old reality star filmed an advert for her clothing line 'Good American' which shows her rolling around topless on a bed but TMZ reports that it was rejected for broadcast.

The source told the website that the team working at Good American sent the video to broadcast networks in the hope of getting it aired this week, but it didn't pass the approval process because it was deemed "too risqué for TV audiences".

The commercial was aimed at launching a new “Find the One” campaign to promote her latest range of denim jeans.

But it wasn't all doom and gloom for the 'Keeping Up with the Kardashians' alum, who instead took the ad campaign to Instagram, sharing the raunchy video with her 186m followers.

In a voiceover which plays during the ad, Khloe says: "It's just different this time. I feel good, I feel sexy, like I don't have to keep looking ... I think I found the one."

'Good American' was launched by the reality star in 2018 and has a tagline of "Representing Body Acceptance".

However, she refuses to have it branded as a plus-size range.

She said in 2016: "Emma and I created Good American because we wanted jeans that can fit real women - and we really feel like this has been lacking in the market. Our denim line will go from size 0 to size 24, but we don't consider this a plus-sized line - we consider this a line for the everyday woman. We believe in embracing a woman's curves and I feel like now so many people are breaking down these barriers of not only going to a size 6 or 8, which is considered 'normal.'"