Pamela Anderson

Pamela Anderson

Pamela Anderson has urged Fortnum & Mason to stop selling foie gras.

The former 'Baywatch' babe - who was first voted off the current series of UK celebrity skating contest 'Dancing On Ice' - is "stunned" the renowned store in London sell the international condiment, made of the liver of a duck or goose that has been specially-fattened, and has teamed up with People for the Ethical Treatment of Animals (PETA) to help bring an end to the cruelty.

Aiming her words at the store's CEO, Ewan Venters, Pamela said: "I am pretty tough, but watching this disgusting process [in a video] brought me to tears. My ice skating may not have won a popularity contest in Britain, but I love the UK and its reputation as a nation that opposes cruelty to animals.

"That's why I'm stunned that Fortnum & Mason sells a product that involves one of the cruellest practices in the world."

Other stars protesting against the food product - which is illegal to produce in the UK - include Twiggy, Ricky Gervais, Kate Winslet and Tamara Ecclestone.

Alicia Silverstone has also previously voiced her support for PETA's campaign by appearing in a graphic video, where she explained the process workers go through to de-feather and force-feed ducks and geese for decoration and fois gras.

The 'Clueless' actress - who is a committed vegan and previous recipient of the Sexiest Female Vegetarian award - said: "You can help stop this suffering by purchasing only down-free products and encouraging all your friends and family members to do the same. This is one simple way to make a huge difference for animals.

"Even in costumes I've said please don't use any feathers anywhere. I feel great not using down and feathers - there's no need for it at all."