Celebrity stylist Maeve Reilly has created a new look for Mickey Mouse.
Disney nuiMOs
The New York native has teamed up with Disney to design a range of stylish outfits for the latest micro-plush craze, Disney nuiMOs, ahead of their global launch on January 19.
Disney nuiMOs originally launched at Disney Stores in Japan, followed by Disney Stores in China, Shanghai Disney Resort and Hong Kong Disneyland Resort, before they quickly became a trend on social media as fans styled and took their plush on adventures during everyday life.
And from January 19, the adorable plush toys will be available for the first time in Europe and North America, where fans can purchase them on shopDisney.co.uk as well as select Disney Parks around the world.
The first release includes Disney nuiMOs plush of Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel along with an assortment of fashionable outfits and accessories for fans to mix and match to create their own unique styles.
Stephanie Young, president, Consumer Products, Games and Publishing, said of the new toys: “Disney is unique in its ability to create a phenomenon in one region and expand the excitement to other parts of the world. Bringing Disney nuiMOs to North America and Europe, while maintaining the authenticity that made these plush so beloved in Asia, will enable millions of additional fans to express their love for our characters and stories while celebrating their own individuality by creating personalised looks.”
On the first Monday of each month, beginning February 1, new accessories, outfits or plush will be released to keep up with the latest trends including co-brands with Loungefly, Spirit Jersey, Ashley Eckstein and more.
And for the initial launch, Maeve created five signature Disney nuiMOs looks for Mickey Mouse and Minnie Mouse by mixing and matching clothing and accessories from the new lines to inspire fans to create their own.
Maeve’s Disney nuiMOs style creations are: Streetwear: Tokyo vs LA street style, Loungewear, Day to Night and a Day at Disney Parks.
In a statement, she said: “It was so much fun to style and create these looks for Disney nuiMOs plush for their big global reveal. I have a huge love for accessorising and think attention to detail is critical to creating the perfect outfit for any occasion whether that’s heading to a lunch or watching a movie on the couch. These little plush are perfect to personalise and express your own sense of style.”
Disney nuiMOs plush retail for £12.95 each, with accessories starting at £9.95.