Tommy Hilfiger's fashion inspiration was the late Andy Warhol.

Tommy Hilfiger

Tommy Hilfiger

The 66-year-old fashion designer - who founded his eponymous brand in 1985 - has admitted he used to be "enamoured" with everything the pop artist was part of, because he thought the legend had a "great talent".

Speaking to the Telegraph newspaper, the creative mastermind said: "I was so enamoured with everything Warhol was doing. It had a profound effect on me. He had this great talent for mixing the four elements of fame: fashion art, music, entertainment.

"He really knew how to bring those worlds together."

Meanwhile, the American mogul has admitted he struggled to be recognised as a designer brand for a "very long time" because, at first, he was forced to use less expensive materials to keep the price tag low.

He explained: "To reach the millennial you have to speak her language. It's about bringing the shopping experience to her. Not opening a flagship store in a big city and expecting her to come to you.

"My philosophy was always that I want to dress a lot of people and make a product that appears more expensive than it really is.

"You have to give the consumer something fresh, but familiar. I have to really listen to them, but at the same time give them something new, which isn't going to frighten them with its price tag. I would have to make it a certain price, which means that I couldn't use that fabric, which means that it wouldn't look like that, so it might not sell.

"From the beginning we were in a sweet spot cost-wise, not high fashion, not true luxury, and that's why I didn't get the credit for being a designer brand for a very long time."

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