I think one of the most important things about is that the people that come through the process actually demonstrate they’ve learnt something from their experiences.
- You are a very successful businesswoman in your own right so how difficult was it to forge a career in the top flight of English football, which is such a male dominated profession?
When I started I was something of a novelty. I was young and it made quite a story. Now it is not an issue. There are lots of women involved in football and there are lots of very successful women executives.
At 23 when I became Managing Director of Birmingham City Football Club I had skin as thick as a rhino, which helped.
Now I have trophies that remind me of the challenges I conquered and achievements I’ve made, including Business Woman of the Year and the Everywoman Award!
- And for women who are worried about stepping into an arena that is dominated by men what would you say?
All you should do in any role is do the best you can each day and handle yourself in a way that you should be proud.
- In January 2010 you were appointed vice-chairman of West Ham United so how are you finding life at a new club?
It’s a great club with wonderful fans. I'm vice-chairman rather than CEO, so it's a very different job but I’m really enjoying it.
- And last year you were also appointed to the England 2018 World Cup bid board as a non-executive director so what is your role here?
I’m on board with England 2018 as a non-Executive Director. My background in football, business and the media gives me a unique position which will enable me to create a strong link between business and football.
- Finally what's next for you?
Later in the year I’ll be contributing towards Avon’s annual report on women in business and taking part in a roundtable event to discuss the report.
FemaleFirst Helen Earnshaw