Kevin Spacey's online series House Of Cards looks set to topple the competition at the 2013 Primetime Emmy Awards after picking up a raft of top nominations.
The political thriller, which airs online via Netflix.com, has won a nod in the Outstanding Drama Series category, while also picking up dramatic acting nominations for its leads, Spacey and Robin Wright.
It garnered six nominations altogether and made history by becoming the first show not on TV to join the race for a top Emmy statue.
American Horror Story Asylum garnered the most nominations with 17, followed closely by Game of Thrones with 16.
Last year's (12) big winners Homeland and Breaking Bad have kept up with the competition - they both are up for Outstanding Drama Series, along with Mad Men, Game of Thrones and Downton Abbey.
Spacey faces tough competition from Homeland's Damian Lewis and Breaking Bad's Bryan Cranston for Lead Actor in a Drama, as well as Downton Abbey's Hugh Bonneville, The Newsroom star Jeff Daniels, and Mad Men's Jon Hamm.
Meanwhile, Wright will be pitted against Connie Britton (Nashville), Claire Danes (Homeland), Vera Farmiga (Bates Motel), Elisabeth Moss (Mad Men), and Kerry Washington (Scandal) for the Lead Actress in a Drama prize.
In comedy, The Big Bang Theory, Girls, Louie, Modern Family, 30 Rock and Veep will vie for Outstanding Comedy Series.
In the comedy acting categories, 30 Rock's Tina Fey will battle it out with Laura Dern (Enlightened), Lena Dunham (Girls), Edie Falco (Nurse Jackie), Julia Louis-Dreyfus (Veep) and Amy Poehler (Parks and Recreation), while her co-star Alec Baldwin is nominated alongside Jason Bateman (Arrested Development), Louis C.K. (Louie), Don Cheadle (House of Lies), Matt LeBlanc (Episodes), and Jim Parsons (The Big Bang Theory).
Movie icon Michael Douglas will go up against his Behind the Candelabra co-star Matt Damon for Outstanding Lead Actor in a Miniseries or Movie category for his Liberace biopic, while Al Pacino landed a nod in the same category for his title role in Phil Spector.
Pacino's co-star Dame Helen Mirren is nominated alongside Sigourney Weaver (Political Animal) and Jessica Lange (American Horror Story Asylum) for Outstanding Lead Actress in a Miniseries or Movie.
The nominations were announced by Breaking Bad star Aaron Paul and the upcoming prizegiving's host Neil Patrick Harris, who was a last-minute replacement for actress Kate Mara after she suffered travel problems on the way to Los Angeles.
The 65th Primetime Emmy Awards will take place at the Nokia Theatre in L.A. on 22 September (13).
The main list of nominees is as follows
Outstanding Drama Series
Game of Thrones Homeland
House of Cards
Outstanding Lead Actress in a Drama Series
Connie Britton, Nashville
Claire Danes, Homeland
Michelle Dockery, Downton Abbey
Vera Farmiga, Bates Motel
Elisabeth Moss, Mad Men
Kerry Washington, Scandal
Robin Wright, House of Cards
Outstanding Supporting Actor in a Drama Series
Bobby Cannavale, Boardwalk Empire
Jonathan Banks, Breaking Bad
Aaron Paul, Breaking Bad
Jim Carter, Downton Abbey
Peter Dinklage, Game of Thrones
Mandy Patinkin, Homeland
Outstanding Supporting Actress in a Drama Series
Anna Gunn, Breaking Bad
Maggie Smith, Downton Abbey
Emilia Clarke, Game of Thrones
Christine Baranski, The Good Wife
Morena Baccarin, Homeland
Christina Hendricks, Mad Men
Outstanding Comedy Series
The Big Bang Theory
Outstanding Lead Actor in a Comedy Series
Alec Baldwin, 30 Rock
Jason Bateman, Arrested Development
Louis C.K., Louie Don Cheadle, House of Lies
Matt LeBlanc, Episodes
Jim Parsons, The Big Bang Theory
Outstanding Supporting Actor in a Comedy Series
Adam Driver, Girls
Jesse Tyler Ferguson, Modern Family
Ed O'Neill, Modern Family
Ty Burrell, Modern Family
Bill Hader, Saturday Night Live
Tony Hale, Veep
Outstanding Supporting Actress in a Comedy Series
Mayim Bialik, The Big Bang Theory
Jane Lynch, Glee
Sofia Vergara, Modern Family
Julie Bowen, Modern Family
Merritt Wever, Nurse Jackie
Jane Krakowski, 30 Rock
Anna Chlumsky, Veep
Outstanding Miniseries or Movie
American Horror Story Asylum
Behind the Candelabra
Political Animals Top of the Lake
Outstanding Lead Actor in a Miniseries or Movie
Benedict Cumberbatch, Parade's End
Matt Damon, Behind the Candelabra
Michael Douglas, Behind the Candelabra
Toby Jones, The Girl
Al Pacino, Phil Spector
Outstanding Lead Actress in a Miniseries or Movie
Jessica Lange, American Horror Story Asylum
Laura Linney, The Big C Hereafter
Helen Mirren, Phil Spector
Elisabeth Moss, Top of the Lake
Sigourney Weaver, Political Animals.