ODEON Cinemas are celebrating the summer by encouraging families to get to one of their venues and enjoy some of the family films that are set to come to the big screen over the next few months. Having trained their cinema staff to lend a hand to families in need, they're looking to provide the best family cinema experience ever!

New research (1,000 British parents with kids aged 7-12 years with Fly Research) carried out by ODEON Cinemas found that almost one in five children (18%) didn't realise that their parents were also kids once, whilst one in seven (14%) think that their parent's first name is 'Mum' or 'Dad'.

20% of children have said they don't know anything about their parents when they were kids themselves, whilst the majority of parents (64%) say they wish their younger years was something their children knew more about.

ODEON commissioned the research to help develop a new training programme for its cinema colleagues, specifically designed to help make the cinema-going experience as stress-free for families as possible and to encourage families to bond over film. With 2019 one of the biggest years for family film on record, the colleague Helping Hand training programme is just one of the initiatives within ODEON’s new We are Family manifesto, designed to make it easier for families to spend quality time together at the cinema.

Chris Bates, Commercial Director at ODEON UK & Ireland said: “We’ve had lots of fun developing this new initiative, especially with such a huge summer of family films coming up. We hope this will help parents and kids to learn a little more about each other and bond over quality screen time together watching films this summer at ODEON! There’s nothing better than debriefing a movie after watching it all together, hopefully this will help kids understand their parents better and enjoy those precious family moments.”

Other additions to ODEON Cinemas include the introduction of family ticket offers, giving the best value for money, as well as the introduction of kids interactive areas called O-Zones, where the children can have fun before and after the film!

by for www.femalefirst.co.uk
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