Iconic clock towers and landmarks across the planet lit up with a powerful call to action to drive peace on International Day of Peace, 21 September.

Peace One Day founder, Jeremy Gilley and radio presenter and host Roman Kemp, unveil Lipton and Peace One Day's message

Peace One Day founder, Jeremy Gilley and radio presenter and host Roman Kemp, unveil Lipton and Peace One Day's message

To mark the UN-sanctioned day this year, Lipton partnered with Peace One Day to create an ambitious global moment of solidarity, with iconic clock towers and landmarks in 11 countries taken over and lit up with projections encouraging the world to connect and Make Tea Time Peace Time. Installations shone bright around the world, crossing eight time zones, from Sydney, Australia; to Kuala Lumpur, Malaysia; passing by Dubai, UAE; across Europe with London, Paris, Brussels, Berlin, Rotterdam and Amsterdam; followed by Latin America with Mexico, Guatemala, Brazil.

This global call to action is more important than ever as we have all learned to communicate with loved ones while separated and socially distant this year. Lipton advocates having 15 minutes of quality connection every day to help people feel healthier and happier, and it believes peace flourishes when people connect. With more than 311 million Lipton teas* consumed worldwide every day, on 21 September and beyond, Lipton is inviting people to use those moments in their day to unite with others and make time for peace.

Jeremy Gilley, Founder of Peace One Day said: "Peace One Day’s goal is to raise awareness of #PeaceDay and manifest action, in turn decreasing violence around the world. This year we aim to reach 4 billion people in 24-hours and have gladly partnered with Lipton, to achieve this shared goal. Together, we want to encourage people to make quality connections and cement the 21st September as a day of global unity and intercultural cooperation on an unprecedented scale.”

Marc Schroeder, CEO Pepsi Lipton said: “This year’s Peace Day feels more significant than ever. We believe peace thrives when people connect and never has it been more important to take time to talk, listen and share. With tea time a natural point of the day for people to come together, Lipton is on a mission to turn billions of tea drinking moments around the world into opportunities for true quality connections.

“Connection truly is a force and foundation for peace. We hope our involvement with Peace One Day helps inspire people around the world to take the time to connect with others and nurture peace in all its forms today.”