Lipton have for the second year running partnered globally with Peace One Day to raise awareness for International Day of Peace 2021, which takes place on September 21st.

With the aims of inspiring the world to connect and drive awareness of the event, Lipton and Peace One Day are asking people to take a moment to 'PEACE OUT' when the day arrives. The brands believe peace is possible when people take a few moments to connect with one another.

Peace One Day also have a goal for 2025 to reach three billion people with the message of Peace Day, with Lipton on board by handing over all their advertising space on September 21st, across 16 countries, to spread their message of positivity.

With more than 311 million Lipton teas consumed across the world every single day, the invite from Lipton could make a huge impact.

CEO of Pepsi Lipton, WeiWei Yao commented: “Connection truly is a force and foundation for peace. We are delighted to be partnering with Peace One Day again this year and using the global power and visibility of our brand to spread a positive message. We are also humbled to understand the real impact that our donation to the UNHCR will make, helping up to 10,000 people in areas of conflict overcome every-day challenges that many of us take for granted. We are also encouraging our own global community and network to take time to PEACE OUT for Peace Day themselves during the working day on 21st September.”

Founder of Peace One Day, Jeremy Gilley added: "I'm so grateful to Lipton for their incredible support of Peace One Day. It's wonderful to see Lipton's new PEACE OUT campaign, the awareness they will generate across the world for #PeaceDay will be so inspiring."

For the second year running, Lipton will also be sponsoring Peace Day Live, Peace One Day’s ground-breaking, digital event co-produced by founder Jeremy Gilley and actor Jude Law will be broadcast live to every continent in the world, connecting the most incredible international speakers, actors and musicians for a full day of online digital experience and to raise awareness of Peace Day, and ultimately spread the message of peace and non-violence throughout the world.

Jude Law, Akon and Peace One Day founder Jeremy Gilley
Jude Law, Akon and Peace One Day founder Jeremy Gilley

There will be six live-streamed panel discussions, which will cover a variety of topics. These panels will feature inspiring individuals who are experts in their fields. You can register for free here to join the Peace One Day Live Global Digital Experience on the 21st of September which will feature 17-time Grammy award winner Sting and Singer-Songwriter Calum Scott.

Tagged in