A nationwide study has revealed the average Brit endures a staggering SIXTY disappointing meals every year, with 22 percent admitting a bad meal puts them in a foul mood and 56 percent going so far as to say that below-par food can ruin their day entirely.

Flora burger

Flora burger

According to the survey, commissioned by Flora Plant – a 100% plant-based, dairy-free alternative to dairy block butter; burnt toast is the SINGLE most disappointing thing you can be served (40 percent), followed by overcooked veg (36 percent) and a steak which has been cooked for longer than you asked (34 percent).

A stale baguette (32 percent), lumpy mashed potato (26 percent) and roast potatoes which did not crisp up (25 percent) also made the list of gut-wrenching food items. 

When it comes to what makes for a disappointing meal, almost half (44 percent) said when meat or dairy products are removed from a traditional dish, it never tastes as good as the original.

So, it is no wonder that half of the nation (49 percent) would not be keen to try and bake with vegan substitutes, with 43 percent believing the result would always be disappointing.

Catherine Lloyd, Marketing Director UK&I from Flora Plant, said: “We’re clearly a nation of foodies who take mealtimes very seriously - we can’t stand disappointing food and favour dishes which leave us feeling satisfied. And with so many of us hesitant about using dairy and meat alternatives, it’s no surprise that most Brits aren’t as confident about the results of plant-based cooking – but that doesn’t have to be the case.”

“Flora Plant provides a rich and creamy, completely plant-based and dairy free alternative to butter that cooks, bakes and fries just like regular butter. Not only is it perfect for adding that buttery taste to any meal, plant-based or otherwise, but it is better for the environment too – and with 65 percent of Brits expressing interest in making food choices which are better for the environment, Flora Plant is the perfect product to  do so with no compromise on that rich and creamy flavour we all love.”

45 percent of those surveyed said they know someone who is such an appalling cook they will avoid dinner at their house at all costs, with 16 percent admitting this person is their mother-in-law. 

Four in ten (42 percent) Brits have also lied about not being available for dinner once they found out the host was cooking something they hated.

However, a more polite 29 percent of the nation frequently force down unappetising food to avoid causing upset.

30 percent also feel that vegan dishes taste too bland, so it is no surprise that we struggle when trying to be meat free when eating out.

Rylan Clark-Neal
Rylan Clark-Neal

Rylan Clark-Neal, who is working with Flora Plant to host an online cookery series I Plant Believe It’ adds: “We all know how disappointing it is to be faced with a boring or bland meal - and the extreme excuses we’ll use to escape having to eat it! 

“Taste is obviously a huge factor in deciding whether a meal is satisfying or not. We’ve all experienced those disaster bakes or cooks where you have tried to cut out dairy or other ingredients and they’ve tasted terrible. Having cooked a few different recipes with Flora Plant myself, I can personally say it has the same rich, buttery and creamy taste as dairy butter – so when cooking a plant-based meal like a vegan burger, there is no excuse for serving up a disappointing dish. I also had no idea how making a simple switch could have such a positive impact on the environment.”  

Flora Plant has a 50% lower carbon footprint than regular dairy butter - in fact, if a household of four people were to switch from dairy butter to Flora Plant for a year, it could save the equivalent greenhouse gas as charging a smartphone over 9,000 nights, driving a petrol car over 300 kilometers and using almost 800 plastic bottles. The Flora Plant wrapper is also made from 100% biodegradable paper and is completely free from plastic.


  1. Burnt toast                                                                40%
  2. Overcooked veg                                                         36%
  3. An overcooked steak                                                  34%
  4. Stale baguette                                                           32%
  5. Lumpy mashed potato                                                26%
  6. Non-crispy roast potatoes                                           25%
  7. Watery cauliflower cheese                                           25%
  8. A bruised banana                                                      24%
  9. Soft pork crackling                                                     22%
  10. A hard “dippy egg”                                                     19%
  11. Gluten free alternatives to cakes or bread                    18%
  12. Dry scrambled eggs                                                    17%
  13. Turkey mince                                                             16%
  14. A vegan pizza                                                             15%
  15. Tofu                                                                           15%
  16. An undressed salad                                                     14%
  17. Vegan burgers                                                            13%
  18. Muesli                                                                        12%
  19. Cottage cheese                                                             8%
  20. A nut roast                                                                   8%
  21. Courgetti                                                                      7%
  22. Stuffed peppers                                                            4%