It’s official, Brits are bored of their lunches with 35% of us stuck in a rut with our lunchtime routine.1 After nearly a year of lockdown regulations, many of us are finding the day-to-day monotonous and new research of 2,000 adults across the UK commissioned by McCoy’s to support the launch of their new Fire Pit range has revealed that 63% of Brits eat the same thing at least three times a week, with 12% eating the same lunch EVERY.SINGLE. DAY!

Credit: Klaus-Dietmar Gabbert/DPA/PA Images

Credit: Klaus-Dietmar Gabbert/DPA/PA Images

But we’re keen to inject some excitement, 37% wish their lunches were more adventurous, and lunchtime is changing – during lockdown over half of us are now eating homemade meals and only 5% are opting for the former lunchtime favourite of a supermarket meal deal.

It’s not just what we’re eating that is different – how and where we’re eating is being affected too. 46% of us admit to occasionally snacking in place of proper meals, and nearly half of us (46%) are eating alone each day.

With most of the British public now working from home, the sofa is the most popular lunchtime spot with over a third (34%) of us getting comfy for lunch. Over a quarter (26%) are choosing the more formal dining table, but surprisingly 20% of us are still eating ‘Al Desko’.

Luckily, following a year of sad snacking, the No. 1 Ridged Crisp creator, McCoy’s are bringing some excitement and bold flavour, urging the public to find a new flame and enjoy their lunchtimes again. The NEW McCoy’s Fire Pit range is inspired by the rustic flavours of cooking meat over an open fire and has been created alongside top chefs to deliver the smoky, spicy, chargrilled flavours we all love.

Former Love Islander, and huge crisp fan, Jack Fincham is working with McCoy’s Fire Pit to get the UK to break up with their boring lunch and find a new flame. He says: “I’m with the rest of the country here – my lunches are getting boring. A plain chicken salad or a beige ham sarnie and salted crisps have been my go to, and I’m fed up. In lockdown, it’s all about finding the little pleasures in life and that’s why I’ve partnered with McCoy’s to break up with my boring lunch and find some excitement with McCoy’s Fire Pit.”

Like Jack, 41% of the UK are lacking in lunchtime inspiration, with the top five factors holding us back from creating more exciting lunches:

1. Time (23%)

2. Lack of interest (21%)

3. Lack of imagination (19%)

4. = Cost (17%) and being stuck in a routine (15%)

5. Lack of cooking skills (13%)

The top three ways Brits think lunch could be made more exciting are:

1. Trying something new (39%)

2. Not having to make it yourself (30%)

3. Eating in a different location (21%)

And it looks like the days of snapping a pic of your meal pre-chowing down are coming to an end, with 70% saying they don’t post pictures of their food on social media any more… maybe they would if it was a bit more exciting!

With three delicious ‘wood fired’ varieties available to try in both multipack and grab bag – Flame Roasted Peri Peri, Flame Smoked Chorizo and Flame Scorched BBQ Ribs – the new Fire Pit range is forged from fire to ignite your desire!

Available now in your local supermarket or convenience store.


1. Survey of 2,000 UK residents aged 18+ commissioned by McCoy’s, Opinium Research, 5th – 8th February 2021