A new Donald Trump-inspired video game has been created to try to raise money to save the polar bears.
Retro arcade-style title 'Trump's Xmas Meltdown' - the brainchild of creative agency Impero - enables players to control an adorable polar bear who uses a series of melting techniques on an ice sculpture of the US President.
Impero creative director Michael Scantlebury said: "This year, as an agency, we decided to give back, have some fun, and do some good for the planet.
"With flippant comments like, 'where is climate change' and 'global warming is an expensive hoax', what hope will the polar bear population have in surviving the melting polar ice caps if we don't do something now, by trying to impact change wherever we can?"
'Trump's Xmas Meltdown' features five quirky melting techniques unlocked via a donation mechanism.
All of the donations made to 'Trump's Xmas Meltdown' - including £1,000 pledged by Impero - will go to Polar Bears International, a leading polar bear conservation organisation.
The online game also features a disclaimer, stating: "No presidents were harmed in the making of this charitable Christmas activity."
The Christmas campaign comes after the US pulled out of the 2015 Paris Agreement on climate change.
Players can donate to the cause by visiting www.trumpsxmasmeltdown.co.uk, or on the Just Giving page, www.justgiving.com/fundraising/trumpsxmasmeltdown.
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