Xbox Series X and Xbox Series S have jointly become Microsoft’s biggest console launch in the UK.

Xbox Series S

Xbox Series S

Figures reported by VGC show that Xbox Series X and S sold around 155,000 consoles on launch day, thereby surpassing the previous record of 150,000.

The launch success still falls short of the overall record set by PlayStation 4, which managed to sell around 250,000 units over its first 48 hours.

However, the Xbox Series X and Xbox Series S launches have come amid the coronavirus crisis, which has created a significant logistical challenge over recent months.

The health crisis has also complicated the retail experience for consumers.

Earlier this week, meanwhile, Phil Spencer claimed that video games have helped people to stay connected amid the pandemic.

The executive vice-president of Gaming at Microsoft hailed the influence of games during the health crisis, observing that they've played an important role over recent months.

He said: "We're just seeing record levels of engagement, meaning people playing every day, playing online, connecting with friends and family."

According to Spencer, video games have also become an integral part of popular culture during the time he's been in the industry.

He explained: "There's seven billion people on the planet, and there's three billion people who play video games. It's almost half of the world plays video games on some device.

"When I started in this business, 20-plus years ago, it wasn't that way."