Phil Spencer has announced that EA Play subscriptions will be coming to Xbox Game Pass Ultimate at no extra cost over the holiday season.
The Xbox boss confirmed the news as part of a post on Xbox Wire, revealing the company is determined to provide great value to its customers.
Spencer wrote: "To provide even more value, we are teaming up with Electronic Arts to provide Xbox Game Pass Ultimate and PC members with an EA Play membership at no additional cost this holiday.
"This means Ultimate members can enjoy EA Play on Xbox One, Xbox Series X and Series S and Windows 10 PC and Xbox Game Pass for PC members get EA Play on Windows 10."
Earlier this year, Spencer hailed the importance of the Game Pass.
The subscription-based service already boasts more than 10 million subscribers and he believes it's given the company "a larger creative canvas to build on".
He said: "We now have a platform that can really support us taking more creative risk.
"I think absolutely there's an opportunity for us to do that with more franchises, whether it's ... kind of spin-off genres, or even revisiting things like 'Flight Sim', and bringing those back.
"They're actually part of the same lens for us of, 'What is it in our portfolio that we have? And what ideas would we either like to go back and revisit or experiment with more?'
"Game Pass really helps us do that, because you can look at something like ['Gears Tactics'], and say, 'Hey, could we make a turn-based strategy game out of 'Gears'. What does the success metric look like for that?'"