'PlayerUnknown's Battlegrounds' is unlikely to get an official launch in China.
PlayerUnknown's Battlegrounds
The online battle royale video game - which has been developed and published by PUBG Corp, a subsidiary of Korean publisher Bluehole - has already sold over 13 million copies since its release in March, but it now appears unlikely to sell at all in China.
The official China Audio-Video Copyright Association has admitted that the game contains too much blood and violence for its liking.
And that means the title is unlikely to get a licence to officially launch in the Asian country.
In a statement, it was said that the game is "against our country's core socialist values and the Chinese nation's traditional cultural behaviors and moral principles, and bad for teenagers' physical and mental health".
What's more, the association has instructed gaming firms based in China not to develop or distribute titles of this kind.
It said, too, that domestic live-streaming platforms should not promote the game.
The news will come as a major blow to the makers of 'PlayerUnknown's Battlegrounds' - which is set to appear on Xbox One by the end of the year - because of the size of the Chinese market.