PlayStation's VR experience is "compelling" for gamers, according to Sony Interactive Entertainment Worldwide Studios Europe senior vice president.
PlayStation VR
Michael Denny has hailed the recent introduction of VR technology, saying it has brought a completely new and exciting experience to the market, which is welcomed by consumers.
Speaking to news.com.au, the tech boss explained: "Anybody who has experienced VR knows how different and compelling an experience it is.
"When you think about traditional playing games through a TV set, it's like a window to the game world, putting a headset on puts you in the middle of the action part of it.
"It's a compelling experience and at PlayStation we've always wanted to innovate and bring new experiences."
Although VR technology has actually been around for a number of years, it has only recently penetrated the mainstream gaming market.
And Denny believes that recent technological developments have been key in making it more user-friendly.
He shared: "It (the technology) has moved on to the degree that in this generation of VR, we can deliver compelling and immersive experience in the ways we never could before, which is why it's exciting for our players."