Ubisoft is launching a new online programming channel in a bid to celebrate video games culture.
Gaming
The world-famous gaming company's new project, gTV, is going live on Thursday (15.04.21) on a number of platforms, including Instagram, Twitter and Twitch.
Prior to the launch, Ubisoft said: "gTV is all about celebrating the cultural footprint of video games with rich content with a fun and irreverent tone."
The new channel is set to deliver a broad array of content, including documentaries and talk-shows, as well as promising to discuss industry-wide trends and achievements.
Geoffroy Sardin, the EMEA VP of sales and marketing at Ubisoft, said: "So many of us at Ubisoft are proud players, proud to be part of video game culture.
"Our intent with gTV is to honour this form of entertainment, sharing stories tied to our games, but also the ones that left a mark on us as players."
Meanwhile, in March, a report confirmed that UK consumers spent £4.4 billion on video games in 2020.
In fact, the gaming industry accounted for nearly half of all entertainment sales over the course of the year, according to the study by the Entertainment Retailers Association.