The global COVID-19 pandemic has demonstrated the strength of women around the world who are leading the response as doctors, nurses, scientists, engineers, farmers, public servants, volunteers and in many other essential roles. At the same time, the job loss resulting from pandemic has had a disproportionate impact on women and has left more than 743 million girls in 185 countries out of school.

Kotex Initiative

Kotex Initiative

In response, Kimberly-Clark and its Kotex brand are engaging consumers, communities and employees in a global effort, the Kotex She Can Initiative, to fight stigmas within society, ensure access to education, and open doors for women and girls to pursue their dreams.

“The stigma attached to menstruation or simply the lack of access to products will keep millions of women and girls from pursuing dreams of becoming one of those heroes on the front lines,” said Juanita Pelaez, Kimberly-Clark. “The Kotex She Can Initiative is a long-term effort to build a future where a period never gets in the way of any woman’s progress.”

Kimberly-Clark’s commitment to menstrual hygiene was born from insights of women working as war-time nurses more than 100 years ago, who stitched together hygiene pads made from Kimberly-Clark’s cellucotton bandages so they could stay on the front lines during their period. When the Kotex brand was introduced in 1920, the stigma attached to menstruation required it to be sold in a plain, unmarked box behind a pharmacy counter.

One hundred years later, the company and the Kotex brand remain focused on eliminating stigmas, improving access and improving key outcomes for women and girls in the areas of education and overall health and wellness.

The Kotex She Can Initiative will focus its social impact of Kimberly-Clark’s feminine care brands in four key areas:

  • Address lack of access to menstrual hygiene products and education, through the Alliance for Period Supplies and other efforts around the world;
  • Partnership with Plan International to invest $2.5 million over three years into menstrual hygiene solutions including basic sanitation and product access to help 1.4 million women to manage their periods with dignity;
  • Supportive education and resources for girls, boys and teachers to destigmatize menstruation; and
  • Investments and grants through efforts around the globe to open doors for women to pursue independent futures.

‘Periods don’t stop during a pandemic, and the current situation shows once again the importance of providing access to safe and hygienic period products as well as education on menstrual health and hygiene management’ said Sean Maguire, Executive Director Global Influencing and Partnerships at Plan International’s Global Headquarters in Woking, UK. ‘Plan International is working with girls, their families and communities across the globe to end stigma and shame surrounding menstruation, and are thrilled that Kotex is supporting this vital work together with Plan International.’

Kimberly-Clark and Kotex are sponsors of Menstrual Hygiene Day, a global awareness program launched by WASH United in 2014 to bring global attention to the lack of menstrual hygiene management access, education and sanitation affecting millions of women and girls. In the US, U by Kotex is the founding sponsor of the Alliance for Period Supplies, which is raising awareness through Period Poverty Awareness Week.

“Over the past five months, we’ve donated millions of Kotex products to COVID-19 response and relief efforts around the world,” added Pelaez. “We know that we can do more to help her rebuild the future of our communities, and the Kotex She Can Initiative will provide sustained support for women and girls whose futures can be changed through access to period supplies, community education and an independent future.”

To learn more about the She Can Initiative, visit Kimberly-Clark.com/Kotex-She-Can-Initiative

About Kotex

Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.

About Kimberly-Clark

Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 148-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.

About Alliance for Period Supplies

The Alliance for Period Supplies is an initiative of the National Diaper Bank Network (NDBN)—a 501(c)(3) nonprofit organization that leads a nationwide movement aimed at helping individuals and families who struggle to afford material basic needs. Launched in May 2018, with the support of founding sponsor U by Kotex, the Alliance for Period Supplies raises national awareness of period poverty (#endperiodpoverty) and supports the development and expansion of period supply programs in communities throughout the country. The organization is comprised of Allied Programs that collect, warehouse and distribute menstrual/period supplies in local communities. More information on Alliance for Period Supplies is available at allianceforperiodsupplies.org, and on Twitter and Facebook.

About Plan International USA Plan International USA is an independent development and humanitarian organization that advances children’s rights and equality for girls. Plan believes in the power and potential of every child. Working together with children, young people, supporters, and partners, Plan strives for a just world, tackling the root causes of the challenges facing girls and all vulnerable children.


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