Sex education may be something we giggle at whilst in school, but it's important to know for our own health and wellbeing. But new research from Durex highlights that 40% of people can't even remember their sex education.
Sex on Female First
Durex and MTV Staying Alive Foundation (SAF) have launched ‘Someone Like Me’, a global sex education campaign lead by young people for young people and, ultimately, taking action to help shape a world free from HIV.
The aim of ‘Someone Like Me’ is to normalise the way sex is talked about following research revealing 40 per cent of 16-24 year olds are virgins and only 19 per cent of women enjoyed their first sexual experience.
The campaign features a specially made documentary and a month long global social media campaign that aims to start a conversation about sex and sexual health with young people across the globe. Culminating in World AIDS Day on Sunday 1st December, the campaign aims to show young people that they are not alone and that ‘Someone like me’ has the same worries, concerns and questions about sex, highlighting that HIV could (and does) happen to ‘Someone like me’.
Georgia Arnold – Executive Director MTV Staying Alive Foundation: “For the past 15 years, the MTV Staying Alive Foundation has worked tirelessly to influence positive sexual behaviour among young people around the world in creative and innovative ways. At MTV SAF, we believe that this generation will change the course of the HIV epidemic, and are thrilled to be partnering with Durex on a campaign that will empower young people to do just that.”
The campaign encourages 100 million young people to engage with #someonelikeme, to share and use across social digital channels to make their own positive change to sex and sexual health. MTV SAF and Durex aim to build the Someonelikeme.tv hub into the world’s largest peer hub generated by young people for young people. The various channels feature video diaries of young people from around the world, sharing their own views and stories about sex.
Volker Sydow – Durex Global Category Director, Reckitt Benckiser: “MTV SAF and Durex have a shared vision to improve sexual health for young people around the world and the energy, commitment and passion to make that happen. With ‘#someonelikeme’ we are excited to provide to young people around the world a new and revolutionary platform to speak up, sharing their stories and fundamentally driving change for them to experience in their lifetime an HIV-free generation.”
On Monday 25th November the ‘Someone Like Me’ documentary, ‘My Sex Life and Everyone Else's’ will air on MTV in the UK at 11pm.
tagged in Sexual Health Sexual Health Education