They say smiles make the world go round and as National Smile Month approaches on 16th May, the British public is being urged to help find the owner of ‘Britain’s Best Smile’. 

Image courtesy of Unsplash

Image courtesy of Unsplash

This inaugural competition from SmileDirectClub, the oral care company with the first medtech platform for teeth straightening, is launching this spring to help get the nation smiling again after a difficult few years.  Whether it’s a genuine and natural smile, a cute and flirtatious twinkle, or a grin from ear to ear, the British public is being asked to nominate someone they feel is worthy of the title.

They say it takes 43 muscles to frown, and only 17 muscles to smile, so now is the time to ‘flip the frown’. Smiles can make a positive difference to someone’s day and recent research by SmileDirectClub shows that over two thirds of Brits (70%) feel happy and confident when a stranger smiles at them in the street, and 84% would smile right back at them. So, in the words of Frank Sinatra ‘When you’re smilin’, the whole world smiles with you’.

To nominate somebody you feel worthy of this national award, simply send in a smiling photo of the person you want to put forward, along with a couple of sentences on what makes their smile so spectacular. The winner will be picked by the UK SmileDirectClub panel during the week of 16th May and will be presented with a trophy and cheque for £500.

So, get cracking those smiles, and get your nominations in.

How to enter:

Send the photograph along with a couple of lines on why they should be picked to [email protected]

Submissions close at midnight on Sunday 15th May and the winner will be picked during w/c 16th May and will be announced on 23rd May.

About SmileDirectClub 

SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionising the oral care industry. SmileDirectClub’s mission is to democratise access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit

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