Jennifer Lopez showed off her sultry glamour at the MTV VMA Awards

Jennifer Lopez showed off her sultry glamour at the MTV VMA Awards

Jennifer Lopez is entering the fashion industry by creating her own collection of jewellery with Endless Jewelry.

The singer is trying her hand at something new and creating an affordable luxury jewellery collection.

The brand new collection of fine jewellery, unique bracelets and charms all reflect the glamour of Jennifer Lopez and the quality of the brand, Endless Jewelry.  

Jennifer said: “My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”

Endless Jewelry is known for its wide range of colour bracelets and classic charms, which have swept through the markets in Europe and USA.

CEO of Endless Jewelry, Jesper Nielsen, is thrilled about the long-term partnership: “Endless Jewelry is all about fun, positivity, colours and being yourself. We offer women a way to personalise her jewellery choices by letting her mix and match designs to stand out from the crowd.

“Jennifer Lopez’s extraordinary style and charisma perfectly represent the collection. We are proud and delighted to be in this long-term relationship with Jennifer Lopez.”

The collection will be available exclusively in fine jewellery shops across Europe in September. 


by for www.femalefirst.co.uk
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